An Innovative Video Marketing Campaign Resulting In A Steady Stream Of Profitable Leads
The Oxford Club is one of the longest-running financial letters in the country, if not the world. For over 30 years, they’ve provided Members with timely strategies and recommendations to give them the shortest route to financial independence.
- Individuals who have shown interest in capital markets, investing, finance.
- People nearing retirement age who have shown interest in 401(k), IRA and other forms of retirement saving.
- Targeting the entire US with the top locations being New York, Boston and Miami
- Build brand awareness for the Oxford Communiqué and expose new audiences to the Oxford Club.
- Generate email leads for the Oxford Club, building a profitable list that can be marketed to over and over again.
- Construct a sales funnel that converts visitors and leads into paying customers with the aim of having a positive return on ad spend within the first 30 days.
Getting a generally younger social media audience to not just think about their retirement but also excited about the possibility of retiring on a single stock.
A multi-channel strategy with bespoke ads to YouTube and TikTok audiences, as well as display ads and advertorials. Ads focused more on the excitement of hitting the next Apple, Google or Tesla stock, combined with the fact that you could retire on just one investment as a secondary benefit.
The campaign resonated with the audience, resulting in some of the highest click through rates and lowest cost per leads we have ever seen in FinPub. And it resonated in a way that enabled us to immediately convert a high proportion of these leads into active, paying Oxford Club members.
Creating fast paced and interesting video ads that get attention and keep people from clicking the “skip ad” button. The goal was to get clicks and leads as cheaply as possible, while still letting each step lead towards a buying decision.
The YouTube videos we write, record and produce are the foundations of our campaigns and where we always start. Based on these we create TikTok video ads, advertorials and display ads. All ads were monitored, improved and refreshed on a daily basis.
And all ads linked to one of our continuously optimized lead capture pages where our email marketing follow up campaigns were designed to create a profitable return as quickly as possible.
A multi-channel strategy with bespoke ads to YouTube and TikTok audiences, as well as display ads and advertorials. Ads focused more on the excitement of hitting the next Apple, Google or Tesla stock, combined with the fact that you could retire on just one investment as a secondary benefit.
The Oxford Club campaign has now had a very profitable run for over 12 months and with constant tweaks and improvements… it’s showing no signs of slowing down.
Over the past year Oxford Club has build a profitable list of 100,000 new subscribers while welcoming 5,000 new paying members through their doors
Even the best ad and product will fail if you misjudge your target audience or send the wrong message to the wrong people.
Our media buyers and data analysts are looking at the Oxford Club KPIs every single day. Shutting down underperforming ads and trying new audiences.
Having a tight cooperation with the copywriters has allowed us to be proactive and make necessary changes before any part of this campaign ever lost steam.
Our seasoned media buying team are experts at pairing the right ads with the right audience at the exact moment in time where they are most likely to take action and purchase.
During the last 12 months the Oxford club has enjoyed an industry leading, low cost of less than $10 per lead on average. The TikTok campaigns alone have registered unheard of CPLs of less than $4 per lead.
And with over $100K in new revenue this campaign achieved the goal of reaching positive ROI within 30 days of lead generation.
Of course, they’re good at media buying. They write good copy and have a fast production turnaround time. But what keeps me using Vida Street is they don’t waste my money. They cut early and often. They make sure to hit the target KPI’s and continue to reach them at scale.
We share in the wins which builds a strong, long-term partnership.
